Junk Food Essay

Fast food , the type of food changed our lives. It’s fast, it’s easy to prepare, it’s easy to eat, and it’s cheap. It’s for everyone. It’s for the poor and the non-poor. It’s for students, for managers, for actors, for factory workers, for criminals, for priests†¦ today it seems like fast food was always around and it is not possible to imagine a world without fast food. Even countries like Japan, which has a traditional diet of rice, fish, vegetables and soy products, accepted fast food into their worlds. The biggest help of this growing is advertisement. Fast food advertisements are mainly focusing on television, magazines, billboards and Internet. One of the most powerful ways of advertising fast food is product placement. Product Plac/ement is a term defined as â€Å"the practice of integrating specific products and brands into filmed e/ntertainment. † Product placement was always evolved into the billion-dollar market of Hollywood. As the costs keep increasing for producing movies, studios become ready to make connections with big corporations, which are willing to place their products in a big, particular film. These big connections have big payments. For example â€Å"direct payments for product placement (for instance in License to Kill Phillip Morris Tobacco paid $350,000 for Bond to smoke a Lark cigarette). † Another good example is, In the biggest co-marketing deal in film history, Coca-Cola paid Ј95 million to the producers of Harry Potter for the right o use the film’s logo on it’s cans in what will become a series of films; the first Harry Potter film cost Ј75 million. It went on general release on November 2001 and is expected to be shown on a thousand screens in the UK. The movie was like the big bang as expected. Harry Potter products everywhere sold in huge amounts and consumers attacked to any product of the movie letting the industry behind the scenes to gain more power. Today all major US film studios seeking for brands to place into a film they are producing. Studios don’t pay to the brand owner but the benefits of product placement advertisement are so big to the product name and the film itself that each side promotes the other. Even some smaller studios are seeking for product placement. These movies usually require the product owners to pay television and billboard advertisements. A small film cannot afford these types of advertisements but product placement can. Eric Schlosser is the author who has written about the fast food industry and he presents many of his findings in the book â€Å"Fast Food Nation†. However, his book is not merely an expose of the fast food industry but is even more a consideration of how the fast food industry has shaped and defined American society in America and for other nations as America exports its fast food culture to others. Schlosser describes a great deal of American culture to the fast food mentality, and he finds that globalization is taking the fast food culture around the world at a rapid rate. Schlosser addresses a number of specific issues related to food production and distribution. He connects the social order of a society to the kind of food it eats and the way it eats that food, with American society very much defined by the fast food culture that has developed. Schlosser tends to represent the theory stressing the importance of interdependence among all behavior patterns and institutions within a social system, as can be seen from how he connects fast food to other social processes and institutions. The icon that represents fast food culture for most people is McDonald’s, though the fast food culture developed long before the creation of that restaurant chain. Schlosser considers the impact of such fast-food chains but also considers the primacy of the hamburger in the American diet and some of the dangers it poses. McDonald’s reliance on hamburger is a questionable item for a steady diet in a more health conscious age, and interferes with local customs and food in different parts of the world. Schlosser addresses this issue from several perspectives, beginning with a consideration of how safe the meat really is, not only on the basis of nutritional value but also on the basis of additives, preservatives, diseases, and even potential radioactivity. Some beef is considered questionable, and much of it makes its way through the USDA to school cafeterias Napoleon Bonaparte once said, †A man’s palate can, in time, become accustomed to anything. † While this French emperor may have had some difficulty like the Battle of Waterloo, he certainly has hit the nail on the head this time. The food industry has evolved in ways that may not be distinguishable to the human palate, but hopefully remain distinguishable to the human conscience. With all the options now available to industrial leaders, citizens must be sure to keep them from abusing their powers and continuing to harm employees, animals, and consumers. The best ways are to promote public discourse, to act as the industrial ‘watchdog,’ and to make the most of the power of the consumer†¦ the almighty dollar. Fast Food Industry Name: Course: InstructorÐ ²Ãâ€šÃ¢â€ž ¢s name: Date: Abstract This paper on Fast food industry covers a detailed exploration of the fast food industry to in order to identify new emerging issues in the field of fast foods industry. The paper also significantly projects about the future rends of this economy that is growing tremendously fast. It identifies fast food in a specific region or nation and provides sequence details about that particular market. Experts with experience in economics, politics, and the restaurant industry can be involved in the projections of fast food industry analysis. Health concerns From the time fast foods services were established the chain gangs have intensely emerged throughout the preceding decades. The values of nutrition in fast food providers as well as in the provisions made have diminished as the demand for convenience exploded throughout America. This is due to the many health effects than advantages that those who access these services pose. It has been noted that eating frequently at fast food products leads teens and young adults to gain more weight. This emerging lifestyle poses an increased risk of developing insulin resistance to those practicing it, according to the recent study of National Heart, Lung, and Blood Institute (NHLBI).